Become A Touring Partner!
Bring the excitement of dance on camera to your community!

Process to become a touring partner
Contact DFA at least two months in advance. Consider your goals as to what you would like to accomplish with these screenings.

Package A: Innovative shorts
This package has been our most successful, particularly with colleges. The fee structure involves the rental of films plus DFA's Touring partnership fee of $175 which includes:

* DFA Trailer
* page with titles & photos of your program on DFA's website
* negotiation of rental fees
* jpegs and title descriptions e-mailed to you
* contacts with the artist and/or distributors
* inclusion in our press releases
* promotion of your venue through our Ezine and Journal
* Annual Review ($2 each for additional copy)

Package B : Specially designed to suit your needs
This package could include documentaries, narratives, shorts, old and new. Also consider films that are related to the dance companies touring in your area, and or to a specific genre, whether ballet or world dance. Another alternative is to include diverse shorts from the Asbury Shorts New York.

The fee structure involves the rental fee per film or video plus DFA's Touring partnership fee of $175, plus the cost of making of a compilation DVD including the titles you have chosen (approximately $60-100), plus shipping. Short titles under 30 minutes are generally $60 and titles 30-60 minutes are $125- $300. Some distributors demand more.

Package C: Screening plus artists in residence
To make the greatest impact with their event, book an artist to introduce their films, offer workshops, and/or create a work with the choreographers in the community.

Stretch the range of expression in your community at low cost.
Inspire your audience - spur their imagination!
Educate with documentaries that evoke the stories behind the dance legends, the traditions as well as the evolutions in dance around the world.

Suggestions to build an audience for your event:

• Start a dance film lab with local dance filmmakers to build a community.

• Organize a discussion after a public (or private) showing of a feature film that has dance as a strong component to get people thinking about dance and film.

• Offer a dance for the camera workshop so that the artists in your area have experienced first-hand the challenge and fun of making choreography for the screen.

• Secure a local partner(s), a museum, cultural center, or dance company to support your marketing efforts, gain visibility and engage visual arts lovers, as well as a film and dance audience.

• Engage a local dancer, filmmaker, editor as speakers at your event.

• Ask a popular venue to show a trailer of dance on camera, or short by a local filmmaker. Scroll down for marketing suggestions.

Marketing challenges and solutions!
Dance on camera is especially popular when the films have been driven with big budgets, celebritynames and l high energy dancing. The box office has been tremendous for such hits as STOMP THE YARD, SATURDAY NIGHT FEVER, BALLETS RUSSES, and the recent documentary MAD HOT BALLROOM.

The challenge is that for independent films that have small budgets, no recognizable names in the cast or crew, the audiences can be small -- as they are generally for all independent films. Many assume that you will be showing archival tapes of performances, or a variation on what they might have seen on "Dance in America."

To meet that challenge..., we suggest that you promote the screenings as the chance to see innovative, imaginative films unlike anything you have seen before, a form that fuses all forms of expression and art. Point out the the appetite for dance on camera, with its omnipresence in commercials, the reality show/competitions, Internet, proliferation of dance film festivals, as well as the hundred year marriage of dance and film since the days of silent films.

Know that the twenty somethings are hungry for anything fresh and unusual; older audiences like the documentaries. Advertisers long ago find that viewers respond to dance as a symbol of happiness, health, sex, strength and grace. Women love the independence of dance on camera to express the ineffable mysteries of life. Men like dance as action, particularly if men are the movers. Children enjoy the variety of dances from around the world, as well as the animation.