Dance on Camera Ezine

Does dance on camera need brand therapy?

The Metro headline of April 2nd, “Hillary: I am Rocky,” quotes Senator Hillary Clinton speaking to the Pennsylvania ALF-CIO. That statement provoked Joey Sweeney from Philebrity.com to declare it as “a totally clueless, out-of-touch gaffe.” But the movie legend Rocky Bilboa came from Philadelphia, so Peter Madden, founder of Philadelphia branding agency Agile Cat thought it was brilliant. “It’s an immediate endearing of her and her brand to a local audience.”

Branding is all the rage these days, with consultants and firms popping up all over the US, ready to define and design your brand so that you and/or your product can bond with the groups that are key to your success.

Dance on camera is spreading around the world. But have we identified the audience that is a debatable key to our success? If we, as a group, were grooming a spokesperson, would we be able to clearly define dance on camera so that they could design a campaign around that definition and the targeted audience?

Gradually it appears that dance on camera, as an artform with a history extending more than a century, appeals to dance lovers but even more to independent thinkers, seekers of innovative forms, poets, dreamers and rebels perhaps.

In this Ezine and the printed Journal for those who requested it, you can read reflections on this issue by Festival coordinator Latika Young and a caustic review of Dance for the Camera II which suggests the the name of the DVD was misleading because the reviewer expected to see the dance she knows and loves and not the more subtle form of poetic, kinetic movement that is so often prevalent in this artform.

We invite you to join in on the debate as to whether dance on camera needs brand therapy.

Dance on Camera Ezine

House on Hold

Dancer Josh Hilberman was working at a tap festival in Greece on September 5, 2007, when he got word from a friend that a water pipe connector had let go in his house just outside Boston, causing a major flood. He and his wife rushed back to the States, to find all their furniture on the lawn and the inside of the house soaked to the studs and floorboards. Their life was in limbo.

Everything got moved into Hilberman’s studio in a separate building next to the house, and the couple moved to a temporary apartment in Chinatown. With the house stripped bare and the reconstruction ready to start, Hilberman negotiated with the insurance company and fretted. The trouble was, he was booked for a one-man tap show at Arlington’s Regent Theater on the first of March. He couldn’t use his studio because it was full of furniture, and he couldn’t concentrate anyway, because of the hulking job to be done next door.

Hilberman is a sturdy, upbeat guy, a problem-solver with a loopy imagination. Since he couldn’t work on his dance he decided to make a film, using his derelict house as the set. He took a slightly damp video camera and his tap shoes into the house and started filming himself.

What resulted, the four and a half-minute FloodHouseDance, is neither a tap dance film nor a film with a tap story. Instead, with the ruined house and all its meanings resonating around him, Hilberman’s dancing becomes a voice—a witness, a commentator, and in the end a kind of exorcist to a calamitous event.

First off, the fixed camera stares at a blank wall with a light socket in it, and a patch of floor. You hear some attention-getting raps coming from nowhere. Then you realize that at the side of the frame there’s an empty bookcase, and on top of the bookcase is a pair of feet, shouting into the empty room.

Then, in a series of short takes, we tour the skeletal house. You hear syncopations echoing two rooms away. From behind a partition a leg reaches out, tentatively tests the floor. Big red, yellow and blue tap shoes take over the screen, dancing insistently, shaking the baseboards. Behind some studs and electrical cables, a shadowy figure whistles and scours the gritty floor with a sand dance, stomps down a hall and up some stairs. A ghostly form is glimpsed running through spaces, leaping through doorways. He’s stamping in circles two rooms away, the sunlight washing in behind him. He seems to be getting angry. His blurry figure throws pieces of lumber onto the floor.

Then the tapping gets quieter and we’re looking at the culprit, a toilet on the second floor, covered with a crumpled sheet of plastic. There’s a commotion behind the blueboard construction panels, and then one panel comes loose and slams to the floor. The dancer, who’s pushed it over, stops his tapping and walks slowly toward the camera. Finally we see Hilberman’s face, coming closer and closer, peering into the lens, until the screen goes black.

We’re left to ponder about empty houses, spaces filled with light and the sounds of frustration, disasters we live through.

FLOODHOUSEDANCE was shot in two days and edited in Hilberman’s new Apple computer in time to make its debut at the Regent. Hilberman is back in his house now and the mess is almost gone, except for some mold under the kitchen cabinets that may never get excised.